New Ad Campaign Urging Women to Vote Launched for Midterm Election

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A new ad was released this week produced by Mike Bloomberg and RadicalMedia, and directed by Jodie Foster. Stage, screen, television, and social media stars, and women from across the nation urge other women to vote in the midterm elections on November 6th “Because It Matters.” This is the latest ad in the largest digital effort supporting Democrats for the House and will run nationally and in competitive house races through Election Day.


“It is hard to overstate the importance of this election. Our environment and our health are on the line,” said Mike Bloomberg. “The good news is that more women are running than ever before, and female voters overwhelmingly support Democratic candidates for the House and Senate. The polls suggest a gender gap in voting larger than anytime since the 1950s. But this election will be decided by turnout and getting people to cast their ballots. I want to thank Jodie Foster and every woman who participated in this effort for making their voices heard and encouraging others to do the same.”


The ad, which is funded by Independence USA PAC, features appearances by Ser Anzoategui, Tichina Arnold, Hannah Bronfman, Logan Browning, Sophia Bush, Cher, Laverne Cox, Minnie Driver, Jodie Foster, Bethenny Frankel, Isabella Gomez, Marilu Henner, Felicity Huffman, Jasmine Cephas Jones, Gloria Calderon Kellett, Minka Kelly, Zosia Mamet, Christine Lahti, Téa Leoni, Marlee Matlin, Julianne Moore, Olivia Munn, Kathy Najimy, Jaina Lee Ortiz, Piper Perabo, Ellen Pompeo, Lele Pons, Lily Tomlin, Christy Turlington-Burns, Constance Wu, and more.


The women ask viewers if they care about issues such as immigration, healthcare, climate change, women’s rights, LGBTQ rights, basic human rights, gun safety and gun reform, and tell them if so, to not lose hope but to “Vote. Because It Matters.”

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